PORTAL DE REVISTAS DA USP

Logotipo USP

Vol. 20 No. 42 (2023): Mensuração e Avaliação em Comunicação Organizacional e Relações Públicas

View Vol. 20 No. 42 (2023): Mensuração e Avaliação em Comunicação Organizacional e Relações Públicas

Published: 2023-10-25

Full Issue

PDF (Portuguese)

Apresentação

Novas perspectivas em avaliação e mensuração de resultados em Relações Públicas e Comunicação Organizacional

Alejandro Álvarez Nobell, Ana Adi, Antonio Castillo-Esparcia, Thomas Stoeckle, Valéria de Siqueira Castro Lopes

12-15

Dossiê

Assessing “Cause and Effect”: Objective Based Measurement for Public Relations

David Michaelson, Don Stacks, Donald Wright

17-32
- PDF (Portuguese)
- PDF
Public Relations and relational capital: theoretical basis and assumptions for a measurement model

Bianca Marder Dreyer, Valéria de Siqueira Castro Lopes

33-48
- PDF (Portuguese)
- PDF
Proposal of indicatorsfortheevaluation of thereputation of the Third Sector

María Pallarés Renau, Lorena López-Font

49-69
- PDF (Spanish)
Internal Organizational Communication Scale: a guide to analyze the influence of communication on organizational commitment

Denise Pragana Videira, Flávia Caroline Augusto Salmázio

70-85
- PDF (Portuguese)
- PDF
Public relations, post-truth, and grand challenges: better research toward social value

Thomas Stoeckle, Ana Adi

86-102
- PDF (Portuguese)
- PDF

Entrevista

Anne Gregory: some thoughts on the challenges of Measurement and Evaluation (M&E) in the field of public relations

Gabriel Sadi

104-107
- PDF (Portuguese)
- PDF
Inversion of logic in measurement: communication directors measure only what is necessary and not all communicative actions

Evandro Samuel Ribeiro dos Santos Oliveira

108-112
- PDF (Portuguese)
- PDF

Depoimentos

Framework to support the formulation of models to measure communication

Cláudio Cardoso

114-122
- PDF (Portuguese)
Information, technology, and critical thinking

Maria Laura Garcia

123-126
- PDF (Spanish)

Espaço Aberto

Communication bases for the promotion of legal culture by the Guayaquil Prosecutor’s Office with its internal and external stakeholders

Hilda Saladrigas Medina, Juan Carlos Vivar Álvarez, Mayda Goite Pierre

128-144
- PDF (Spanish)
Brands, consumption and the feast of artistic capitalism: how Louis Vuitton and Yayoi Kusama sensitize, engage and sell

Clotilde Perez

145-158
- PDF (Portuguese)
To “see” what the city hall does: public communication on Florianópolis city hall’s Instagram

Naiza Comel, Júlia Frank de Moura

159-172
- PDF (Portuguese)

Resenha

Book review: Sam Knowles’s Using Data Better trilogy

Thomas Stoeckle

174-178
- PDF
- PDF (Portuguese)
It’s now or never: Communication needs to come to command

Karla Melo

179-180
- PDF (Portuguese)