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Vol. 3 No. 1 (2011): Signos do Consumo, Caleidoscópica
Vol. 3 No. 1 (2011): Signos do Consumo, Caleidoscópica
(Janeiro-junho)
Published:
2011-06-16
PRESENTATION
Signos do Consumo, Caleidoscópica
Clotilde Perez, Eneus Trindade
i-iv
PDF (Portuguese)
ARTICLES
Fantasy as ritual and advertising appeal: an analysis of proposal intertextual
Susana Silva, Rui Torres
6-27
PDF (Portuguese)
Journalism in the Marketing Economy: A Study of Veja Magazine
Maria Inez Mateus Dota, Denise Fernandes Britto
28-43
PDF (Portuguese)
Gimmicks the paradox of politics: Why it´s to human who already human
Sérgio Roberto Trein
44-56
PDF (Portuguese)
Advertising for social causes: notes on the experience of the university laboratory of applied advertising (LUPA)
Monica Machado, Fernanda Martineli, Marta de Araujo Pinheiro
57-74
PDF (Portuguese)
See, read, touch and interact with the sol beer press add
Fernanda Rodrigues Pucci
75-90
PDF (Portuguese)
Tv, viewers and reactive transmediation in martín-barbero
Alexandre Honório da Silva
91-105
PDF (Portuguese)
The enunciative praxis in contemporary advertising: the tension between permanence and fugacity in the ritual of purchase, use and possession
Eneus Trindade, Pedro Hellin, Clotilde Perez, Paulo Lencastre, Leandro Leonardo Batista
106-123
PDF (Portuguese)
REVIEWS
Inspirações moçambicanas
Bruno Pompeu
124-128
PDF (Portuguese)
O mundo divertido das Mascotes levado a sério
Eneus Trindade
129-132
PDF (Portuguese)
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