A Morte do Herói Organizacional: uma análise do discurso da imprensa

Authors

  • Sueli Regina Lafratta

Keywords:

Herói organizacional, Relações Públicas, Assessoria de Imprensa

Abstract

Este artigo analisa o conteúdo de notícias e reportagens veiculadas sobre a morte dos empresários Valentim dos Santos Diniz, fundador do Grupo Pão de Açúcar, e Girz Aronson, que construiu a extinta rede G. Aronson, com a finalidade de verificar a presença do discurso elaborado pela Assessoria de Imprensa em relação à imagem do herói organizacional e ao emprego da narrativa mítica pela imprensa

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Author Biography

  • Sueli Regina Lafratta
    Jornalista, professora, mestre em Ciências da Comunicação

References

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Published

09-09-2012

Issue

Vol. 4 No. 2 (2011): Jornalismo Popular e Alternativo

Section

Dossier

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How to Cite

LAFRATTA, Sueli Regina. A Morte do Herói Organizacional: uma análise do discurso da imprensa. Alterjor Journal, São Paulo, Brasil, v. 4, n. 2, p. 1–10, 2012. Disponível em: https://revistas.usp.br/alterjor/article/view/88244. Acesso em: 10 may. 2026.