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Vol. 9 No. 1 (2017): Semiótica das expressões marcárias: nomes, mascotes, símbolos, logotipos e publicidade em análise

(Janeiro-junho)

Published: 2017-01-15

PRESENTATION

Semiótica das expressões marcárias: nomes, mascotes, símbolos, logotipos e publicidade em análise

Clotilde Perez, Eneus Trindade

1-3
- PDF (Portuguese)

ARTICLES

Sliding through sign categories of C. S. Peirce: a case study

Marcelo Santos, Priscila Borges

4-16
- PDF (Portuguese)
Clearance Sale: analysis of persuasion mechanisms in retail advertising

Mauricio José Melim, José Maria Melim

17-26
- PDF (Portuguese)
Communication and consumption: on the production of modes of existence on Airbnb

Ramon Bezerra Costa

27-35
- PDF (Portuguese)
Book trailers: new ways of book consumption and micronarratives to get readers

Dora Carvalho

36-45
- PDF (Portuguese)
The liquid semiotics of penguin: a deep dive into the triadic analysis of @pontofrio

Andrea Olympio de Mello

46-54
- PDF (Portuguese)
Federal Government communication and Brazilian identity: analysis of Lula and Dilma government’s logos

Alana Giro Jorge

55-66
- PDF (Portuguese)
“Some things are not very true”: media consumption and reception of television advertising in childhood

Fárida M. Rabuske Kuntz, Elisa Reinhardt Piedras

67-80
- PDF (Portuguese)
Seals and appeals: “green” sugar image construction and agenda setting

Ivan Paganotti, Mariana de Toledo Marchesi

81-93
- PDF (Portuguese)
Consumption of credit services by older adults of the Municipal Program for Senior Citizens from Viçosa, MG, Brazil

Adriana Miranda de Vasconcelos, Neuza Maria da Silva, Márcia Barroso Fontes

94-106
- PDF (Portuguese)

REVIEWS

Da hibridização à regionalização: a publicidade contemporânea

Pablo Moreno Fernandes Viana

107-109
- PDF (Portuguese)