Las nuevas derechas y los libros: autores, editoriales y best sellers de derecha en Brasil y Argentina

Resumen

In recent years, the right-wing movement has regained relevance in the political field in Latin America. The involvement of young people and the phenomenon of social networks for the articulation of right-wing agents, subjectivities, and practices have been some of the most addressed themes in recent studies. In this article, we will focus on the book publishing production of the self-denominated new rightists in Brazil and Argentina, who have generated a prolific and profitable segment in publishing terms, and with cultural and political resonance. Understood as cultural, commercial, and ideological products, the books play an important role in consolidating a discursive structure associated with the "new right" in Argentina and Brazil. Moreover, they illustrate how publishing markets are responsible for a renewal of the ideological referents incorporated by these authors. By analyzing the editorial and discursive trajectory of three Brazilian and three Argentinian authors framed in the new right, this article explores the political, commercial, and cultural relevance of a historically consecrated type of production in a scenario of cultural and political transformations.