Business tourists opinion of São Paulo city image

Authors

  • José Afonso Mazzon Universidade de São Paulo; Faculdade de Economia, Administração e Contabilidade
  • Luis Alberto Noriega Vera Universidade de São Paulo; Faculdade de Economia, Administração e Contabilidade

DOI:

https://doi.org/10.11606/issn.1984-4867.v19i3p345-368

Keywords:

tourism destination, business tourist, image evaluation, quality, loyalty.

Abstract

This article presents the descriptive analysis of the main results of a survey held from June 15th through July 15th 2006 in the two São Paulo City airports. The survey targeted business tourists visiting the city. It was used an intentional sample and the stratification parameter was tourists' place of permanent residence. The main objective was to enhance the knowledge on tourism destination image evaluation. A conceptual model was proposed based on tourism and marketing literature consumer behavior theoretical background. The results obtained pointed out that tourist profile are consistent with prior studies and the consolidated city image as a business destination. It is also highlighted its service quality, satisfaction and tourist's intention to return or indicate the destination to relatives and friends.

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Author Biographies

  • José Afonso Mazzon, Universidade de São Paulo; Faculdade de Economia, Administração e Contabilidade
    Economista pela FAAP. Mestre e Doutor em Administração pela FEA-USP. Pós-doutor pela Conservatoire Nationl Des Arts et Métiers, em Paris – França. Professor dos cursos de Graduação e Pós-Graduação na área de Marketing do Departamento de Administração da FEA-USP.
  • Luis Alberto Noriega Vera, Universidade de São Paulo; Faculdade de Economia, Administração e Contabilidade
    Economista pela UFPR. Mestre em Administração pela FEA-USP. Doutor em Engenharia de Transportes pela EPUSP. Atualmente, participa do programa de pós-doutorado do Departamento de Administração da FEA-USP.

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Published

2008-12-01

Issue

Vol. 19 No. 3 (2008)

Section

Articles

License

Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), allowing the sharing of the work with recognition of its authorship and initial publication in RTA. 

How to Cite

MAZZON, José Afonso; VERA, Luis Alberto Noriega. Business tourists opinion of São Paulo city image. Revista Turismo em Análise, São Paulo, Brasil, v. 19, n. 3, p. 345–368, 2008. DOI: 10.11606/issn.1984-4867.v19i3p345-368. Disponível em: https://revistas.usp.br/rta/article/view/14159.. Acesso em: 3 jan. 2026.