Enunciation modes of the São Paulo city in the printed media

Abstract

This article proposes to discuss, based on studies of French socio-semiotics, enunciation modes of São Paulo city in the printed media of large circulation and the mediation process. For that, take as its analysis object importants thematic periodic that talk about the capital, emphasing the magazines Veja São Paulo and Época São Paulo, in addition to the daily papers Metropolis, published in the journal O Estado de S. Paulo and Cotidiano from Folha de São Paulo. Part of the analysis of some constant in the enunciation modes of the city from discursive modalities that circulate in such publications as invariant forms, considering the distinct enunciators as well as the enunciative instances, entered into a collective enunciation. The analysis of different discursive procedures founded on the use of some operators linguistic showing the construction of different mediation procedures, allowing the formulation of categorizations related to different modes of informing about the metropolis and thus enunciate the city. Organized under the axes of objectivity and subjectivity, guided by relationships of closeness and distance, these categorizations can be related to different interaction and sense regimes that participate in the structuring of a city image allowing a deepening in the mediation relations in the sense construction in media environments taken as sociability instances.