Le Marketing Social Comme Outil de Secours pour une Bonne Politique Brésilienne de Vaccination: une analyse du contenu du marketing social
DOI :
https://doi.org/10.11606/9eq30t93Mots-clés :
covid-19, analyse de conteu, marketing social, vaccination, mouvment anti-vaccinationRésumé
En 2021, l'avancée du virus covid-19 avait déjà coûté la vie à plus de 2 millions de personnes dans le monde, avec plus de 300 millions d'avril infectés. En plus des campagnes de prévention non médicales, des campagnes de promotion de la population axées sur la prévention et la destruction des mythes sont visibles. L'attrait de ce contenu a été utilisé pour décrire les campagnes menées par le ministère de la Santé en faveur de la publication du ministère de la Santé. Il y a un bon niveau d'appels rationnels et dans de bonnes parties des pièces empathiques, cependant les niveaux de représentation étaient inférieurs aux recommandations, et l'appel d'autorité utilisé dans ceux-ci a tendance à perdre son effet avec le temps.
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(c) Copyright Claudia Rosa Acevedo, Dayana Lais Oliveira, Namara de Tullio Soggia, Bruno Catão 2024
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