Vol. 21 No. 44 (2024): Comunicação, Organizações e Inteligência Artificial: impactos, sistemas generativos e uso de dados

Published: 2024-05-27

Full Issue

• PDF (Portuguese)

Apresentação

• Inteligência artificial: entre o encantamento e a crítica

  Elizabeth Nicolau Saad Corrêa, Carolina Frazon Terra

  12-13

  • PDF (Portuguese)

Dossiê

• The human factor as a filter to develop Artificial Intelligence in corporations

  Eduardo Campos Pellanda

  15-27

  • PDF (Portuguese)

• In the age of AIs, the checkmate comes from the data

  Dulce Margareth Boarini

  28-37

  • PDF (Portuguese)

• Customized artificial intelligence and process automation:why ChatGPT is not suitable for organizations?

  Márcio Carneiro dos Santos

  38-54

  • PDF (Portuguese)

• Power relations with AI: corporatist perspectives in Communication

  Talita Souza Magnolo, André Machado Coelho Whitaker

  55-70

  • PDF (Portuguese)

• In search for the ideal command: a doble look on artificial generative intelligence in organizational communication

  Luana da Silva Girardi, André Fagundes Pase

  71-84

  • PDF (Portuguese)

• “AI, please do this task for me”: generative artificial intelligence in work environments

  Alessandra de Castro Barros Marassi, Mirian Aparecida Meliani Nunes

  85-96

  • PDF (Portuguese)

• Does the new always come? Generative literacy and artificial intelligence in the Volkswagen campaign with Elis

  Alvaro Leme, Egle Spinelli

  97-108

  • PDF (Portuguese)

• Ethics in use of artificial “intelligence”: interactions, market, and society

  Ana Regina Rêgo

  109-120

  • PDF (Portuguese)

• Discourses on artificial intelligence: discursive articulations in organizational communication media outlets

  Issaaf Karhawi, Humberto Guimarães Neto, Lafaiete Martins, Silvio Cesar de Oliveira

  121-132

  • PDF (Portuguese)

• Narratives on fashion consumption, artificial intelligence, and emoticons: the laughter of Lu from Magalu

  Denise da Costa Oliveira, Jéssica Baptista dos Santos Ventura, Pâmella Cordeiro da Silva

  133-146

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• Silencer algorithms: misinformation and the spiral of silence in the age of artificial intelligence

  Adriano Alves da Silva, Francisco Gilson Rebouças Pôrto Júnior

  147-158

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• Artificial intelligence and big data: towards a critical and active media education of public relations

  Emilio Alves, Ana Cristina da Costa Piletti Grohs

  159-170

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Depoimentos

• Artificial Intelligence and the unlimited communication

  Martha Gabriel

  178-179

  • PDF (Portuguese)

• Artificial intelligence and reputational threat

  Marianna Abdo Gonçalves

  180-185

  • PDF (Portuguese)

Entrevista

• Interview with Diogo Cortiz

  Carolina Frazon Terra, Elizabeth Nicolau Saad Corrêa

  172-176

  • PDF (Portuguese)

Espaço Aberto

• Prognostics of deepfakes in electoral politics

  Anderson Röhe Fontão Batista, Lucia Santaella

  187-196

  • PDF (Portuguese)

• A school of leaders for political renewal? Interpretative trails and opacity in RenovaBR

  Daniel Reis Silva, Beatriz Lobato da Silva

  197-208

  • PDF (Portuguese)

• Brand journalism: credibility at the expense of discursive information strategies

  Claudiane de Oliveira Carvalho, Maria Aparecida Brito Santana

  209-221

  • PDF (Portuguese)

Resenha

• The changes in journalism with the arrival of artificial intelligence

  Giovanna Pavan da Costa Franco

  223-225

  • PDF (Portuguese)

• History narratives creating and recreating organizations

  Leandro Orsolini Duarte

  226-230

  • PDF (Portuguese)