Vol. 16 No. 2 (2024): Os signos do consumo no seio da vida social: das linguagens aos fatos, dos fatos às mudanças sociais

Published: 2024-12-21

PRESENTATION

• Os signos do consumo no seio da vida social: das linguagens aos fatos, dos fatos às mudanças sociais

  Clotilde Perez, Eneus Trindade

  e233774

  • PDF (Portuguese)

ARTICLES

• Elderly person in advertising: what the criatives say?

  Bruno Antônio da Silva Martins, Maria Ogécia Drigo

  e227032

  • PDF (Portuguese)
  • XML (Portuguese)

• Transformaciones en las percepciones sobre publicidad:informe de una experiencia docente sobre las posiblesinfluencias de la educación superior

  Dôuglas Aparecido Ferreira

  e229193

  • PDF (Portuguese)
  • XML (Portuguese)

• Dimensions of the influence of Instagram on consumerpurchasing decisions

  Thais Alessandra Silva dos Anjos , Luis Eduardo Brandão Paiva, Luanda Regina Reis Lima, Francisco Carlos da Costa Filho

  e228890

  • PDF (Portuguese)
  • XML (Portuguese)

• Consuming to save the world: A case study on the discourse propagated by Apple (RED)

  Thiago Costa

  e229942

  • PDF (Portuguese)
  • XML (Portuguese)

• erything is an #ad? The subtle and complex dimensionof everyday advertising

  Klenny Ellen Alves, Izabela Domingues

  e232454

  • PDF (Portuguese)
  • XML (Portuguese)

• The Telenovela Vai na Fé, the Culture of Convergence, and Transmedia Expansion

  Bruno Fracchia, Clotilde Perez

  e231440

  • PDF (Portuguese)
  • XML (Portuguese)

• A proposal to characterize persuasive strategies in gastronomic reviews by digital influencers on Instagram

  Giovanna Parise, Laura Wottrich

  e232394

  • PDF (Portuguese)
  • XML (Portuguese)

• Meaning, desire, and consumption: semiotic dynamics and strategies of value attribution

  Isabel Jungk

  e231656

  • PDF (Portuguese)
  • XML (Portuguese)

REVIEWS

• Can semiotics contribute to the understanding of fashion?

  Jorge Abrão

  e228027

  • PDF (Portuguese)
  • XML (Portuguese)

• The Substance: an immersion into Bauman's universe of Consumption and the construction of the self

  Matheus Weslley Gonçalves Oliveira

  e231309

  • PDF (Portuguese)
  • XML (Portuguese)