In search of happiness

Authors

  • Ani Mari Hartz Born Unisinos

DOI:

https://doi.org/10.11606/issn.1982-8160.v1i2p227-230

Keywords:

Society, Consumption, Happiness.

Abstract

Th e happiness is the supreme ideal of new phase of capitalism in which we live. It’s in search of happiness which is developing the hyperconsumption, concept presented by French philosopher Gilles Lipovetsky. In this scenario, the author points the paradoxes of current society, showing through data, several aspects of our lives such as family relationships, love, sex, work, leisure, politics, religion, media, aesthetics and ethics. Th roughout the work emerge many questions for refl ection, some questions with possible answers and others in the air.

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Author Biography

  • Ani Mari Hartz Born, Unisinos
    Publicitária (Unisinos), MBA em Marketing (ESPM/ RS), mestre em Comunicação Social (PUC/RS), doutoranda em Ciências da Comunicação (Unisinos) e professora adjunta da ESPM/RS.anihartz@uol.com.br

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Published

2008-04-15

Issue

Vol. 1 No. 2 (2008)

Section

Book reviews

License

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    2. Authors are authorized to assume additional contracts separately, for non-exclusive distribution of the version of the work published in this journal (eg, publishing in institutional repository or as a book chapter), with acknowledgment of authorship and initial publication in this journal.

How to Cite

Born, A. M. H. (2008). In search of happiness. MATRIZes, 1(2), 227-230. https://doi.org/10.11606/issn.1982-8160.v1i2p227-230