Between beers and hubs: heritage rehabilitation in Lisbon

Abstract

A project, when signed by a star-architect, gains notoriety. Spectacularized, he transcends his own aesthetic gesture, communicating and validating cultural values and worldviews. Thus, it assumes an ethical dimension, which investigation is relevant for revealing ways of controlling culture and society. In the context of this reflection, the study adopts as an empirical object the mediatized project of Cervejaria Browers Beato (2017), developed in Lisbon, under the seal of Eduardo Souto de Moura. The proposal is part of a larger project, the Hub Criativo Beato, which aims to rehabilitate a post-industrial complex and requalify the very east of Lisbon. Cervejaria, Hub and city, therefore, articulate themselves as inseparable parts of the same discourse that deserves attention. Analyzing the Cervejaria-Hub project, from an aesthetic-ethical perspective, is the objective of this study. Field and bibliographic research are the basis for the analysis of the context, the presentation of projects and the prospecting of possible impacts on the physical and social tissues involved. Universal and homogenizing, the solutions adopted allow to guide the need to deconstruct discourses and practices, in favor of a “fair” project.