Methodological essay for the gastronomy enterprising market prospecting

Abstract

This paper broaches the main steps that approaches the market prospecting for the gastronomy stores opening inserted on the context of tourist destinations. This survey process was shared in four parts: Company (products and services); Markets (demanding or tagging costumer); Financial Sector and Communication Strategies. The guide for the new store creation had the established Strategic Plannig criteria as a basis, sustained in objectives, goals and company mission. The related issues were contemplated in a practice related to the Four P's Theory (Product, Price, Place and Promotion), involving the composing aspects that constitutes one food and liquor company evolutive process. The reflections were indicative of the importance of establishing stages and parameters in the idealization process, not only for the implanting, but also to the management of enterprises in the gastronomy area.