El negocio de líneas de cruceros y el modelo de estrategias competitivas

Authors

  • María T. Zancudo G. Universidad Simón Bolívar, Venezuela
  • Guillermo Alvarez Universidad Simón Bolívar, Venezuela

DOI:

https://doi.org/10.11606/issn.1984-4867.v8i2p59-66

Keywords:

tourisrn industry, cruise lines, competitiveness, Porter's model on competitive strategy, Camival.

Abstract

This work describes the application of Michael Porter's theory oncompetitive strategy to analize the hospitality industry: case of Carnival Cruise Line, Inc.,
which is the leading company in the cruise ship business in North America, and the world largest cruise line in terms of passengers count. Results demostrate that organizations can create and sustain a competitive advantage in its industry and also that Porter 's theory could be a powerful management tool to optimize hospitality industry organizations.

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Author Biographies

  • María T. Zancudo G., Universidad Simón Bolívar, Venezuela
    Bachelor en Administración de Hoteles y Restaurantes, University of Denver. Postgraduado en Educación en la ' Universidad Pedagógica Experimental Libertador, Venezuela, y en Administración de Hoteles y Restaurantes en Florida International University. Profesor de la Universidad Simón Bolívar, sede del Litoral, en el área de Turismo y Hotelaria
  • Guillermo Alvarez, Universidad Simón Bolívar, Venezuela
    Postgraduado en Educación Superior Universitaria, en Psicologia y en Ingeniería Empresarial de la Universidad Simón Bolívar. Profesor de la Universidad Simón Bolívar en el área de Psicologia Organizacional y de Gerencia de la Empresa.

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Published

1997-11-05

Issue

Vol. 8 No. 2 (1997)

Section

Articles

License

Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), allowing the sharing of the work with recognition of its authorship and initial publication in RTA. 

How to Cite

ZANCUDO G., María T.; ALVAREZ, Guillermo. El negocio de líneas de cruceros y el modelo de estrategias competitivas. Revista Turismo em Análise, São Paulo, Brasil, v. 8, n. 2, p. 59–66, 1997. DOI: 10.11606/issn.1984-4867.v8i2p59-66. Disponível em: https://revistas.usp.br/rta/article/view/62897.. Acesso em: 27 jul. 2024.