Vol. 12 No. 1 (2020): Transformações na publicidade e nos consumos a partir da mediação dos algoritmos e processos em Big Data

(Janeiro-junho)

Published: 2020-03-02

PRESENTATION

• Transformações na publicidade e nos consumos a partir da mediação dos algoritmos e processos em Big Data

  Sandro Tôrres de Azevedo, Guilherme Nery Atem

  1-3

  • pdf (Portuguese)

Eixo Temático

• Digital directed communication a discussion about big data and public relations

  Valmor Rhoden, Fernanda Sagrilo Andres

  4-13

  • pdf (Portuguese)

• Algorithms and Big Data update processes in advertising habitus

  Lucas Alves Schuch, Juliana Petermann

  14-26

  • pdf (Portuguese)

• Smart advertising convergences between chatbots and brands

  Fernanda Carrera, Priscila Krüger

  27-41

  • pdf (Portuguese)

• “Nosedive” the consumption as a fundamental instrument on the construction of happiness

  Rogério Luiz Covaleski, Juliana Kathleen Barbosa de Vasconcelos

  42-56

  • pdf (Portuguese)

• McDONALD’s branding and the contribution of logistic operations and technologies

  Gin Kwan Yue, Paulo de Lencastre

  57-69

  • pdf (Portuguese)

• Dificultades y desafíos de la Publicidad Internet de las cosas, Big Data, nuevas generaciones de consumidores

  Jose Luis Taricco

  70-82

  • pdf (Portuguese)

• The impact of algorithms on music consumption a systematic literature review

  Rose Marie Santini, Debora Salles

  83-93

  • pdf (Portuguese)

Artigos Livres

• The aesthetic experience in the consumption of collections a study about collectors of statues and action figures

  Helder Haddad Carneiro da Silva, Mônica Rebecca Ferrari Nunes, Vivian Iara Strehlau

  94-111

  • pdf (Portuguese)

• Consumers conscious in the global fashion scenario an analysis of the Mig Jeans brand in the light of Social Advertising

  Patrícia Gonçalves Saldanha, Hellen Rodrigues Arantes

  112-121

  • pdf (Portuguese)

REVIEWS

• O digital como lugar do enxame perspectivas para explorar a comunicação e o consumo a partir de Byung-Chul Han

  Clóvis Teixeira Filho

  122-125

  • pdf (Portuguese)

• An advertising with content branded content as a strategy of Brazilian brands

  Guilherme Pedrosa Quintela

  126-129

  • pdf (Portuguese)